Shares of Globus Spirits Limited surged 4% to ₹1,370 in morning trading on September 17, 2024, following the company's entry into the luxury whisky market with its new product, DOAAB India Craft Whisky. This marks Globus Spirits' foray into the high-end whisky segment, bringing a fresh perspective to the growing market.
The new range, named DOAAB India Craft Whisky, draws its inspiration from the Hindi term "DOAAB," meaning "the land between two rivers," symbolizing a blend of diverse influences. The first release in this limited-edition series, "Six Blind Men and the Elephant," is a single malt whisky aged exclusively in ex-bourbon barrels. With only 500 casks produced, this edition represents a blend of artisanal craftsmanship and storytelling, inspired by the Indian fable of the same name.
Earlier this month, Motilal Oswal Mutual Fund acquired 2 lakh equity shares, amounting to a 0.69% stake in Globus Spirits, through a block deal on the NSE.
Globus Spirits, which produces, markets, and sells branded Indian-made foreign liquor and bulk alcohol, operates five fully integrated grain-based distilleries across India, with a combined annual capacity of around 268 million liters.
As of 11:10 am, the company's shares were trading at ₹1,335, reflecting a gain of over 1% on the NSE. Over the past month, Globus Spirits' share price has climbed more than 55%.
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